What Every Job Seeker Should Know

Published sources for jobs -- newspapers, fliers, or the Internet -- represent 10 percent or less of the jobs that are available on any given day. We call this the
"passive" job market, and it shouldn't represent more than 25 percent of your job-seeking effort.

You enter the "active" job market by seeking out the companies and work groups that you want to join, and then research and network to learn more. You identify
a number of "target" companies and opportunities.

You identify company needs, symptoms and problems, and develop appropriate contacts to talk about how you can meet, fill and address those issues.

These conversations result in the creation of new opportunities, both for the "target" company and for you.

Your Campaign Begins With Understanding

We help you discern:

where your strengths are,
what you love to do,
the value of the qualities you offer; and
the value of your skills and strengths.

We teach you how to present yourself:

what value you bring - Your Value Proposition;
what you're looking for - Your Objective;
what you've achieved - Your Stories; and
what you present in writing (portfolio, resume).

We teach you how to research:

details about your "Target" companies;
how to infer needs and opportunities;
how to identify key people to contact; and
how to use Internet and networking sources.

We help you define:

Your Dream Job
Your 10-Year Plan